Dec 10,2024
Packaging plays an integral role in product branding. In perishable products packaging is also vital for lengthening the shelf life and preserving the freshness. Packaging design can make even the most common products grab the customer’s attention. On the other hand, low-quality packaging is responsible for a product expiring quickly. In the past, manufacturers had limited packaging options. But with advancements in packaging technology and to increase user convenience, various types of packaging materials and designs were introduced, and today, manufacturers have a lot of choices for packaging their products. Standup pouches are one such type of packaging that offers a wide range of benefits for both customers and manufacturers. In this blog, we will have a detailed look at how stand-up pouches can increase the popularity of the product and enhance user convenience.
There is no use of an attractive packaging if it cannot be displayed easily on a shelf since then the product will not be visible to customers. What makes the stand-up pouch so useful and preferable is that it can be placed on any kind of shelf for display. From traditional shelves to stands and even hooks, these stand-up pouches can even be hanged. The standup pouches are also sealed tightly so the risk of the product expiring is zero allowing the product to be displayed for an extended time.
Although there are many types of product packaging options, stand-up pouches top them all when it comes to user-friendliness. They are not rigid like boxes, and this makes them easier to store. Moreover, their flexible nature allows them to move much more easily. This is especially beneficial during loading and unloading. These pouches do not get damaged during transportation as they are able to absorb shocks well compared to rigid boxes. Improving product packaging can greatly impact profitability and statistics say that 30% of companies report an increase in revenue with product packaging improvements.
Manufacturing standup pouches does not take much energy or resources. Compared to a standard box, the cost is up to 4 or 5 times less. Laminated pouches drastically reduce the packaging expense for a business, and this ultimately leads to higher profits. Moreover, in distribution, more stand-up pouches can fit within a fixed area, allowing the store to stock a greater number of the product. Hence, the benefits are twofold, as they not only reduce packaging costs but also allow for better distribution.
What makes stand up pouches so preferable is that they can be used to package any product type. From dried fruits to cereals and even confectionery items, these pouches can fit the shape of any product. Such is not the case with traditional boxes as rigid boxes cannot be sealed in an airtight manner and so the types of product possible to be packaged is less extensive.
Preserving the freshness of a product is a key concern for many manufacturers because, in many cases, the items are displayed for an extended time on the shelf, which can make perishable products expire. Different stand up pouches can be equipped with a whole range of closing mechanisms. These range from zip locks to hook closures and press-to-close seals. The versatility of closing mechanisms means that the product can stay fresh even after months from production date.
Stand up pouches have a surface that is quite easy to print upon. The shiny plastic allows for high-definition images. The ink does not lose its brightness or get smudged during printing, which means that even complex images and designs can be printed on the plastic film. All of this helps make the packaging seem colorful and eye-catching, which helps drive sales. Cardboard materials simply do not offer that much flexibility in printing, and this means that the product cannot grab customer attention. Research shows that 52% people are likely to by again if the product arrives in high quality packaging so using stand up pouches for your business can skyrocket sales provided that you choose the right printing technique. Moreover, nice packaging also makes the product suitable for gift-giving, and this makes the product more popular.
Storing product in stand up pouches is much easier and saves costs in distribution. In contrast to boxes, a pouch occupies less space and about five times more pouches can be fit in a fixed space as opposed to boxes. Moreover, transporting pouches is also easier as they weigh lighter than boxes and so less fuel is required during the journey.
Stand up pouches are good for the environment. Flexible packaging as a whole uses fewer materials, less energy and water to make, and less volatile organic compounds are produced as an outcome. Apart from their cost-effectiveness, it can also save on fuel emissions of transportation because of their lighter weight and compact size. As for any non-recyclable materials used, they can occupy less space in a landfill compared to their rigid counterparts. Standup pouches are recyclable or biodegradable without compromising on safety and quality.
Ultimately the purpose of packaging is to preserve the freshness of the item and standup pouches accomplish this easily. Most standup pouches are made of puncture-resistant films that do not get damaged during transport. Moreover, there are numerous options in film types from kraft paper to plastic and even biodegradable giving the product manufacturer plenty of choice.
Wholesale stand-up pouches are flexible, affordable, and customizable in various industries for companies. Also, they are shelf-sturdy. They further have options that are eco-friendly along with saving money in the long run. These pouches serve some very important benefits within the protection of products as well as growth of brands.
You can produce more while ensuring that the production is quality when you opt for wholesale stand-up pouches. They can have what consumers want nowadays-the resealable closure for convenience, eco-friendly materials as well-so they are really a great option to stand competitive in the market.
It is not a choice for the packaging, but also a smart way helping your business boom since it enhances customer satisfaction while placing your brand on top in the market.